The History Of Mascara


So folks, we’re big fans of mascara. Let’s be clear: it’s the true foundation of fashion. Not a skin colored creme, or even the mascaraeyebrow pen - mascara has our heart. Folks, this the history of mascara!

Origins of the mascara

The history of the magical makeup tool goes way back, all the way to ancient Egypt. Back then they used kohl, a material that mainly consisted of galena. The fields of application were many, and kohl served both as eyeliner, eyebrow pencil and of course; mascara. The egypts also believed that kohl had magical powers and protected the people from evil by wearing it.

For a long time, the use of noteable makeup was out of style in Europe and wasn’t properly reintroduced until the 19th century, where women of the Victorian era wore it. Mascara was at this time still a DIY-product, mixed at home using rather toxic ingredients. Thankfully, perfumer Eugène Rimmel invented the first non-poisonous mascara and also put it out on the market.

Modern Mascara

A few decades later, the makeup company Maybelline was invented by Tom Lyne Williams in 1915 as a result of creating a useable mascara to his sister. Both Rimmel and Maybelline were early versions of the mascara as mascara1we know it today, both messier and clumsier. But since the proper introduction, the mascara has been a lasting factor in the beauty history. From heavy lashes of the 20’s, to bold Twiggy eyes of the 60’s, to colorpop of the 80’s and to long lashes of 2000s.

Mascara today

The mascara is simply the keystone of makeup and have a safe spot in the makeup bags of today. And pssst, remember that next time you apply that black goo on your lashes, you might also in fact be protecting yourself from the evil outside your soul…or at least according to the old egypts.

Pssst, of course you need a perfect eyeliner to go with your mascara - take a look at the pictorial above!

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