Purple rain? Well let me be the last person to use that iconic phrase to describe this year’s color as it’s too good not to use but also used way too often. Anyways, we can very much indeed expect a purple rain this year as Pantone has declared ultra violet to be the color of the year 2018. Or not too sure about it, last year they talked about pea green and we all know that red is what dominated completely. But always nice with a prediction going indication huh? Here’s some thoughts on the color of the year 2018, ultra violet.
Courtsey of Pantone | Ultra Violet 2018
Color of The Year: Ultra Violet
Honestly speaking folks, purple and this specific shade of purple (dark and cold) is not my favorite but I shall do my very best to stay neutral etc. I mean, perhaps this is the year when I finally will start to appreciate this specific color and by the end of 2018 I’m the one writing article after article about the ultra violet shade? Well enough rambling: Pantone is a color company that each year presents a color for the year that’s embodying society, the year, trends etc. This year ultra violet is in the spotlight and it’s actually quite logical when you think about it. The revival of past decades that are trending includes both the 1980s and 1990s – this color feels relevant to both eras. 80s with the primary colors being in center and 90s with the closeness to the space age fashion. I’d say that the 1960s is also a decade for the color, which makes sense due to the futuristic approach. Lastly, about the color of the year, if you really want to try “this year’s color” but dislike ultra violet, you’re more than fine to try other shades of purple! It works too – of course!
Meaning of Purple
As all colors, there are several meanings behind and the interpretation is highly subjective. I write about this in a Western fashion context, so keep in mind that the color can differ depending on where you are in the world. One of the most central things with purple is its royal feeling. From a perspective of fashion history, purple was expensive to dye and was thereby (more or less) exclusive to the court. Purple is also associated with mindfulness as the color is considered to have a calming effect. Lol, perhaps this is Pantone reminding us all to chill a bit and remember that the world hasn’t ended….yet! Shall also state though that purple, as mentioned above, has a sort of space vibe to it, something mysterious. So if you feel like going royal, staying calm and mysterious – the ultra violet shade is your fave!
How To Style Purple
I’m sure I’ll do a full article on how to style purple in the near future, but let’s talk briefly about it today. I did write about purple in this article last week and I still (lol) think it’s a good idea to pair purple with pink and red, crazy but fun! Purple is also great with the metallics, especially with silver (hello space fashion) but even better with gold (royal). I also think that purple works well with the fall colors as in forest green, navy blue and mustard yellow. It’s a true, but exciting, style challenge to pair purple with the color of 2017, greenery, and also kind of crazy to do with orange (hello Halloween!). I wouldn’t necessarily avoid purple with any shade honestly, but do remember that ultra violet is one of those shades that is not that popular in Western fashion, so when it’s used it’s attached to some specific associations. As if you didn’t notice it when you read this, but purple and silver equals space and purple and orange equals halloween, etc etc. But I think you’re good to go, it’s 2018, no one really cares about fashion rules, the world is messy enough as it is. And, if it rains it’s at least a purple rain!
Folks! What do you think about the color of the year 2018? Is ultra violet hit or a miss? Let’s chat in the comments! Xx