Purple rain? Well let me be the last person to use that iconic phrase to describe this year’s color as it’s too good not to use but also used way too often. Anyways, we can very much indeed expect a purple rain this year as Pantone has declared ultra violet to be the color of the year 2018. Or not too sure about it, last year they talked about pea green and we all know that red is what dominated completely. But always nice with a prediction going indication huh? Here’s some thoughts on the color of the year 2018, ultra violet.
Courtsey of Pantone | Ultra Violet 2018
Color of The Year: Ultra Violet
Honestly speaking folks, purple and this specific shade of purple (dark and cold) is not my favorite but I shall do my very best to stay neutral etc. I mean, perhaps this is the year when I finally will start to appreciate this specific color and by the end of 2018 I’m the one writing article after article about the ultra violet shade? Well enough rambling: Pantone is a color company that each year presents a color for the year that’s embodying society, the year, trends etc. This year ultra violet is in the spotlight and it’s actually quite logical when you think about it. The revival of past decades that are trending includes both the 1980s and 1990s – this color feels relevant to both eras. 80s with the primary colors being in center and 90s with the closeness to the space age fashion. I’d say that the 1960s is also a decade for the color, which makes sense due to the futuristic approach. Lastly, about the color of the year, if you really want to try “this year’s color” but dislike ultra violet, you’re more than fine to try other shades of purple! It works too – of course!
Meaning of Purple
As all colors, there are several meanings behind and the interpretation is highly subjective. I write about this in a Western fashion context, so keep in mind that the color can differ depending on where you are in the world. One of the most central things with purple is its royal feeling. From a perspective of fashion history, purple was expensive to dye and was thereby (more or less) exclusive to the court. Purple is also associated with mindfulness as the color is considered to have a calming effect. Lol, perhaps this is Pantone reminding us all to chill a bit and remember that the world hasn’t ended….yet! Shall also state though that purple, as mentioned above, has a sort of space vibe to it, something mysterious. So if you feel like going royal, staying calm and mysterious – the ultra violet shade is your fave!
How To Style Purple
I’m sure I’ll do a full article on how to style purple in the near future, but let’s talk briefly about it today. I did write about purple in this article last week and I still (lol) think it’s a good idea to pair purple with pink and red, crazy but fun! Purple is also great with the metallics, especially with silver (hello space fashion) but even better with gold (royal). I also think that purple works well with the fall colors as in forest green, navy blue and mustard yellow. It’s a true, but exciting, style challenge to pair purple with the color of 2017, greenery, and also kind of crazy to do with orange (hello Halloween!). I wouldn’t necessarily avoid purple with any shade honestly, but do remember that ultra violet is one of those shades that is not that popular in Western fashion, so when it’s used it’s attached to some specific associations. As if you didn’t notice it when you read this, but purple and silver equals space and purple and orange equals halloween, etc etc. But I think you’re good to go, it’s 2018, no one really cares about fashion rules, the world is messy enough as it is. And, if it rains it’s at least a purple rain!
Folks! What do you think about the color of the year 2018? Is ultra violet hit or a miss? Let’s chat in the comments! Xx
54 thoughts on “Pantone’s Color of The Year 2018: Ultra Violet”
Not 100% convinced about this color but let’s give it a try, maybe in small doses. Not my favorite compared to last year Pantone but those coats seems like a good example of how to use ultra violet in your favor 🙂
Hahah right? I think this color will grow and we’ll get used to it. I can honestly say that I like it more and more! Xx
purple is such a pretty colour
it’s a bold statement! Xx
I love this color! It´s so intense and beautiful!
It’s quite something! Xx
I am not the biggest purple fan either, but it does stand for royalty and there is a royal wedding happening sooo I can get on board! Thanks for delivering this news! I didn’t know until now. XO, Ellese
Hahah true that, didn’t even think about it! Xx
Ahh, I love that this is Pantone Color of the year! When I saw the runway trends for Fall/Winter, I got excited about Violet being a huge for the coming seasons and ended up buying an entire purple outfit shortly after. Purple my favourite color, but I hardly wear it. Such a good excuse to do it more now, right? 🙂 Are you making any violet purchases?
I hope you had a great holiday and that 2018 is your best yet!
Hahah that’s lovely though, now you definitely got a reason to wear it more. Can’t wait to see some fab outfit from you babe!!! I might though, so curious about what the color is like to style! Xx
I am very excited about this shade as I think I can pull it off with both makeup and fashion!
Shireen⎜Reflection of Sanity
That’s great! I think it’s a gorgeous color for makeup! Xx
Purple is my favorite color. Such a pity I don’t get to wear it often.
That’s lovely! Hope this year will change that for you! Xx
Purple definitely is the color of royalty! I always find it so hard to pull off, but it looks like 2018 is my chance to get over that 😉 One of my best friends is getting married this year, I’m in the wedding, and the bridesmaids color is purple – how funny is that?! Hope you’re having a great week!
Hahah I second that! perhaps we both will be major fans of purple by the end of 2018? That’s so so lovely though, haha love that match! Xx
I’m excited to work a little ultra violet into my wardrobe this year!
Le Stylo Rouge
It’ll be a fun challenge! Xx
I’m actually pretty into this year’s shade! Will I actually incorporate it into anything? I’m not sure. It’s nice to look at anyway. I love that you included a bit about the meaning of the color. Informational TFF is my favorite!
Haha it’ll be an experimenting year with purple! That makes me so happy to hear, thank you Amber! Xx
Now purple is one I find immensely hard! I guess I’m going to have to try and make it work for me, lol!
Raindrops of Sapphire
Hahha same here honestly, let’s see where this fashion year will head! Xx
Definitely picking up on the colour’s vibe of royalty (loving the history provided, as always!) and I’ve always loved it’s calming effect.. although, like you, I can’t say it’s my favourite colour. At least, not to wear. Perhaps this is the year we both change our feelings towards the colour? haha!
Hahah right? Royalty and calm all in one is a good combination. And yes hahah, I hope so! Xx
Purple is one of the favourite colours of mine. About 5 years ago I have designed a jacket that I wear since then and love it every time. Purple to me is a colour of the 7th chakra – connecting to the knowledge of the universe!
I am so glad it’s finally a year of this colour. Loving your articles as per usual xxx
That’s lovely! Looking forward to seeing the jacket styled, so much fun! Thank you so much love, Xx
I really love the colour people so looking forward to see the new clothes available in this shade. Have a lovely day!
That’s lovely! It’ll be interesting indeed to see where this color will go! Xx
I am right there with you on this one. I can’t say that I am thrilled about the color this year, but thinking back on it, I don’t think I ever let the color of the year dictate my shopping list. It’s interesting, but not for me. Your styling tips are brilliant though.
xo, Whitney and Blaire
Peaches In A Pod
I’m getting more and more excited about it, though I definitely agree that I’m not too thrilled and would’ve prefered something else. Lol! But let’s see what happens during the year! Xx
In love this color but i dont have any clothes like this.
Great share dear
Jane | The Bandwagon Chic
Neither do I, but perhaps by the end of the year?! Xx
Ive never been the biggest purple fan but I definitely think I should give it some try! Love this inspo!
That’s lovely, I shall do the same! Xx
That colour is so pretty, I love it
It’ll be fun exploring it this year! Xx
Interesting post! (:
CM | XIII.
Thank you! Xx
Well I don’t own anything in this color, but I do have a daughter named Violet, does that count? Ha! I’m not totally sure about this particular shade, but I do like purple in general, but I tend to like more plummy hues.
Hahah I think that justifies it all! Xx
Oh, gosh. I hope I can pull purple off! Interesting to learn that purple was an expensive dye though!
Right? An easy way to keep the royal feeling today! Xx
Personally I am not too much a fan of this shade, but I am willing to experiment here! Love your suggestions about what colors to pair with it!
Same here, but the last days I’ve enjoyed it more and more. Will be a fun year! Xx
Amazing looks! FABULOUS 🙂
Have a fabulous day!
Much love, Len
Love the color more and more honestly! Xx
Love the color – so regal!
Happy Wednesday, babe!
Something special indeed! Xx
a me piace molto, lo trovo un colore con tanta personalità.
Indeed, a lot to think about when styling! Xx
Love this color! It’s so bright and cheerful!
It is indeed, I like it more and more honestly! Xx
YESSSSS Purple is my color! <3
That’s lovely, your year then 😉 Xx
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