Pantone’s Color of The Year 2018: Ultra Violet

Purple rain? Well let me be the last person to use that iconic phrase to describe this year’s color as it’s too good not to use but also used way too often. Anyways, we can very much indeed expect a purple rain this year as Pantone has declared ultra violet to be the color of the year 2018. Or not too sure about it, last year they talked about pea green and we all know that red is what dominated completely. But always nice with a prediction going indication huh? Here’s some thoughts on the color of the year 2018, ultra violet.

Color Of The Year Pantone 2018 - Ultra VioletCourtsey of Pantone | Ultra Violet 2018

Color of The Year: Ultra Violet

Honestly speaking folks, purple and this specific shade of purple (dark and cold) is not my favorite but I shall do my very best to stay neutral etc. I mean, perhaps this is the year when I finally will start to appreciate this specific color and by the end of 2018 I’m the one writing article after article about the ultra violet shade? Well enough rambling: Pantone is a color company that each year presents a color for the year that’s embodying society, the year, trends etc. This year ultra violet is in the spotlight and it’s actually quite logical when you think about it. The revival of past decades that are trending includes both the 1980s and 1990s – this color feels relevant to both eras. 80s with the primary colors being in center and 90s with the closeness to the space age fashion. I’d say that the 1960s is also a decade for the color, which makes sense due to the futuristic approach. Lastly, about the color of the year, if you really want to try “this year’s color” but dislike ultra violet, you’re more than fine to try other shades of purple! It works too – of course!

Meaning of Purple

As all colors, there are several meanings behind and the interpretation is highly subjective. I write about this in a Western fashion context, so keep in mind that the color can differ depending on where you are in the world. One of the most central things with purple is its royal feeling. From a perspective of fashion history, purple was expensive to dye and was thereby (more or less) exclusive to the court. Purple is also associated with mindfulness as the color is considered to have a calming effect. Lol, perhaps this is Pantone reminding us all to chill a bit and remember that the world hasn’t ended….yet! Shall also state though that purple, as mentioned above, has a sort of space vibe to it, something mysterious. So if you feel like going royal, staying calm and mysterious – the ultra violet shade is your fave!

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How To Style Purple

I’m sure I’ll do a full article on how to style purple in the near future, but let’s talk briefly about it today. I did write about purple in this article last week and I still (lol) think it’s a good idea to pair purple with pink and red, crazy but fun! Purple is also great with the metallics, especially with silver  (hello space fashion) but even better with gold (royal). I also think that purple works well with the fall colors as in forest green, navy blue and mustard yellow. It’s a true, but exciting, style challenge to pair purple with the color of 2017, greenery, and also kind of crazy to do with orange (hello Halloween!). I wouldn’t necessarily avoid purple with any shade honestly, but do remember that ultra violet is one of those shades that is not that popular in Western fashion, so when it’s used it’s attached to some specific associations. As if you didn’t notice it when you read this, but purple and silver equals space and purple and orange equals halloween, etc etc. But I think you’re good to go, it’s 2018, no one really cares about fashion rules, the world is messy enough as it is. And, if it rains it’s at least a purple rain!


Folks! What do you think about the color of the year 2018? Is ultra violet hit or a miss? Let’s chat in the comments! Xx

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54 thoughts on “Pantone’s Color of The Year 2018: Ultra Violet

  1. Not 100% convinced about this color but let’s give it a try, maybe in small doses. Not my favorite compared to last year Pantone but those coats seems like a good example of how to use ultra violet in your favor 🙂

    1. Hahah right? I think this color will grow and we’ll get used to it. I can honestly say that I like it more and more! Xx

  2. I am not the biggest purple fan either, but it does stand for royalty and there is a royal wedding happening sooo I can get on board! Thanks for delivering this news! I didn’t know until now. XO, Ellese


  3. Ahh, I love that this is Pantone Color of the year! When I saw the runway trends for Fall/Winter, I got excited about Violet being a huge for the coming seasons and ended up buying an entire purple outfit shortly after. Purple my favourite color, but I hardly wear it. Such a good excuse to do it more now, right? 🙂 Are you making any violet purchases?
    I hope you had a great holiday and that 2018 is your best yet!


    1. Hahah that’s lovely though, now you definitely got a reason to wear it more. Can’t wait to see some fab outfit from you babe!!! I might though, so curious about what the color is like to style! Xx

  4. Purple definitely is the color of royalty! I always find it so hard to pull off, but it looks like 2018 is my chance to get over that 😉 One of my best friends is getting married this year, I’m in the wedding, and the bridesmaids color is purple – how funny is that?! Hope you’re having a great week!


    1. Hahah I second that! perhaps we both will be major fans of purple by the end of 2018? That’s so so lovely though, haha love that match! Xx

  5. I’m actually pretty into this year’s shade! Will I actually incorporate it into anything? I’m not sure. It’s nice to look at anyway. I love that you included a bit about the meaning of the color. Informational TFF is my favorite!

    1. Haha it’ll be an experimenting year with purple! That makes me so happy to hear, thank you Amber! Xx

  6. Definitely picking up on the colour’s vibe of royalty (loving the history provided, as always!) and I’ve always loved it’s calming effect.. although, like you, I can’t say it’s my favourite colour. At least, not to wear. Perhaps this is the year we both change our feelings towards the colour? haha!

    1. Hahah right? Royalty and calm all in one is a good combination. And yes hahah, I hope so! Xx

    1. That’s lovely! Looking forward to seeing the jacket styled, so much fun! Thank you so much love, Xx

    1. That’s lovely! It’ll be interesting indeed to see where this color will go! Xx

  7. I am right there with you on this one. I can’t say that I am thrilled about the color this year, but thinking back on it, I don’t think I ever let the color of the year dictate my shopping list. It’s interesting, but not for me. Your styling tips are brilliant though.
    xo, Whitney and Blaire
    Peaches In A Pod

    1. I’m getting more and more excited about it, though I definitely agree that I’m not too thrilled and would’ve prefered something else. Lol! But let’s see what happens during the year! Xx

  8. Well I don’t own anything in this color, but I do have a daughter named Violet, does that count? Ha! I’m not totally sure about this particular shade, but I do like purple in general, but I tend to like more plummy hues.

  9. Personally I am not too much a fan of this shade, but I am willing to experiment here! Love your suggestions about what colors to pair with it!

    1. Same here, but the last days I’ve enjoyed it more and more. Will be a fun year! Xx

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