Summer is upon us which means vacation and travelling to many. Even though the airport fashion of today is not defined by a specific label it was different back in the 1960’s and 1970’s. Back then, the fashionable jet set life was associated with one Emilio Pucci.
Story of Emilio Pucci
Emilio Pucci (1914 – 1992) was an italian fashion designer, memeber of an old aristocracy family in Florance, a pilot and a sports athlete. He was from a young age active in several sports, stretching from swimming to tennis and skiing. This in combination with his talent for design led to his own creations of sportswear, mainly for himself and his friends. In the 1950’s he started his own fashion house and his signum became patterns and vibrant colors in combo. Through the fashion magazine Harper’s Bazaar he got his big break, and celebrities such as Jackie Onassis, Twiggy, Grace Kelly and Elizabeth Taylor loved his designs. The legendary Hollywood actress Marilyn Monroe is actually buried in her favorite green Pucci dress.
Core of style
As mentioned, Pucci was a fan of lively patterns and crazy colors. His fashion pieces followed the silhouette of the body and gave a contemporary look. This in combo with his love for sportswear gave fashion pieces that were practical, fashionable and comfortable. He withdrew inspiration from the Mediterranean and the laidback style of his creations pleased the jet set elite. The patterns and colors were also perfect for the fashion of the jet setters travelling destinations.
Emilio Pucci Today
The fashion brand today is still going strong, and considered to be one of the bigger and most influential fashion houses. The designs follows the original aesthetic of Emilio Puccis design with comfortable, practical and vibrant fashion pieces. The crazy colors might not be in center any longer, but the patterns certainly are. The 1960’s/1970’s vibe is still going strong and accentuated by the style of the clothes as well as the accessories. The man behind the creations today is creative director Massimo Giorgetti.
66 thoughts on “Emilio Pucci”
I will always be a huge fan of Emilio Pucci esp. his legendary prints & style!
Come check out how I wore ruffles for work & play at the blog – Happy Thursday!
Legendary is the word for it, and lovely that the legacy keeps on going with the new designs that are true to the old style! Xx
I knew this name but in this very special moment I couldn’t remember why, but now I know and I’m sure I’ll look after more because clothes from photos in this post are stunning 🙂
They are stunning indeed! And it’s easy to forget the name when it’s so similar to the legendary Gucci! Xx
Amazing looks! Great post! Thanks for sharing!
much love, Len
Thank you love! Xx
The typical Pucci style is really obvious 🙂
It is indeed, they have a clear visual profile! Xx
Really interesting, I’m a huge fan of Emilio Pucci and love to see the older prints and designs. Gemma x
They’re as lovely then as now, they’ve really managed to stay true to the style core! Xx
Love the colourful post! Have an awesome week, dear!
You too love! Xx
Oh I absolutely love your blog and what I learn each time I visit! Such a fun of the classic Pucci! Hope to own a fun print for summer one day!
That’s so kind of you, thank you! Pucci’s designs are perfect for summer, a bit expensive though! Xx
Great story of Emilio Pucci dear! I love the clothes of Pucci :).
Thank you love! Yes, they’re easy to fall in love with! Xx
Pucci has the best prints ever!
Without a doubt, they’re lovely! Xx
I love the patterns from pucci! xo, Biana –BlovedBoston
They’re so lovely with the patterns and the vibrant colors! Xx
Love his designs! They are so iconic.
They certainly are! Xx
I love his creations!!!
They’re lovely indeed! Xx
It’s great to hear more about this brand and to read the background story – I’ve long admired the vibrant colours and patterns of Emilio Pucci; a great example of excess working really well and with a luxurious outcome 🙂
It certainly is, the brand constantly succeeds with combining functional wear with fashionable ones! And luxurious clothes is the lovely product of the combo! Xx
adore, adore, adore pucci 🙂
They’re so lovely! Xx
I am familiar with this brand, read a lot about it but the style doesn’t resonates with me well as I am more of a block colour and basic person. Nevertheless, the designs are beautiful.
Shireen | Reflection of Sanity
It certainly isn’t for everyone, but they’re fun for a change and beautiful indeed! Xx
I just adore Pucci prints! The color and designs are extraordinary! That last dress is stunning!
It’s such a lovely dress, and so iconic for Pucci too! Xx
Pucci was one of the first designers I loved as a teen because the prints were all so bright and cheery. I didn’t know a lot of the history about Emilio and the house. Fascinating!
That’s lovely, and they’re easy to fall in love with as the pieces are so energetic and vibrant! Thank you for stopping by love! Xx
I just adore the bright colors and gorgeous prints they use!
Tamara – LoveofMode.com
It’s a lovely combo, such a fun statement! Xx
Wooow, great photos. Cool post!
Thank you! Xx
Wow, the patterns and prints are insanely beautiful.Though I’ve heard and familiar with his designs, never knew about his history, so thank you so much for sharing it!
They so are, and lovely that they’ve been so for over 50 years! Thank you! Xx
Love it 🙂
Thank you for stopping by! Xx
Love Pucci! Bold patterns and colors are right up my alley when it comes to fashion.
That’s lovely, such a fun way to play with fashion! Xx
Pucci prints are always so colorful and fun! I didn’t know anything about his history though, so thanks for sharing!
They are indeed, vibrant and alive! Thank you love for stopping by! Xx
I love the creativity that gave his designs.
Right? Genius to combine function with fashion! Xx
What a wonderful post! I didn’t know that Emilio Pucci was first an athlete before venturing into fashion and design! I love how he tied the two together, creating practical, comfortable pieces that also looked beautiful! This legendary brand is one that I identify with and appreciate, since I love all things colorful and patterned! Thanks so much for sharing, such a great read!
It’s lovely indeed, and so brilliant to match to of his biggest interest and passions with one another and create an innovative outcome! And knew you’d love it, you pull of vibrant colors and patterns so well! Xx
I LIKE YOUR HISTORICAL SUMMARY AND THE PUCCI’S COLOURS AND GRAPHICS!
Thank you love, they’re wonderful indeed! Xx
Love Emilio Pucci! The prints of their design is gorgeous!
They are indeed and keeps an high fashion level! Xx
Such a great brand! I always love the prints.
Straight A Style
They’re so vibrant and colorful! Xx
Very interesting post 🙂
Thank you for stopping by! Xx
I always liked that they remained loyal to his vision for the brand! The house makes such gorgeous and fun pieces. Thanks for sharing!
It’s wonderful even though 50 years have passed! And that they keep the level high and fashionable is so well done! Xx
No one does bright colours quite like Emilio Pucci 🙂
They’re unique in that way, and wonderfully so! Xx
Great post babe x
Thank you love! Xx
What I love about Emilio Pucci is the way the brand has always stayed true to its roots… whether or not an outfit screams “60’s/70’s,” I can still usually pick out Pucci designs.
They have indeed, love that they’ve stayed close to their graphic profile and that the style still works! And luckily, this makes them easy to spot! Xx
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