Review of Chloé Spring 2017 Collection

Folks! I’ll be away for the week so there will only be posts on Monday, Friday and Sunday! Fully possible that I’ll be in London, having afternoon tea all week long and will most certainly embrace the best of fall! Have a lovely week folks! Xx

Oh Chloé, sweet old Chloé. Back at it again with must-have pieces! French fashion brand Chloé presented an exquisite Spring 2017 collection with a delicacy of retro vibes, modern romance and some urban minimalism. We’re in awe for most part, and can’t help but to write a review on Chloé Spring 2017:

Review of Chloé Spring 2017 Collection | The Fashion Folks


Founded in 1952, Chloé has more or less been a successful fashion brand ever since. Being one of the first to do ready-to-wear clothes, the fashion house went against the old fashion society of haute couture. Famous designers such as Karl Lagerfeld, Stella McCartney and Phoebe Philo, have all designed for the label. Chloé is one of those fashion houses that have successfully adopted the fashion era of social media and fashion bloggers. Today, the brand is a favorite among many for their feminine, bohemian and sensual style. The creative director is Clare Waight Keller.

Chloé Spring 2017 Collection

According to Waight Keller, she wanted to take this collection urban, and with the first opening looks having a strong touch of street style, this is what she did. The collection grew and worked some office looks before continuing to some boho vibes and ending in modern retro. The silhouette was rather loose, and casual is the word for it. The color palette began with black and white but ended in yellow mustard and all colors 70s. Waight Keller kept it classic with stripes, florals and monochrome. The details were simple and the focus was centered to the whole look rather than detailed embellishment, but this is also the aesthetic of Chloé. The spring 2017 collection included everything from dresses to pantsuits, skirts and shorts.

Thoughts on the collection

As urban or minimalism (or urban minimalism) seems to be a norm rather than an exception, we’re always one to welcome other styles. And even though the collection began with a lot of black and white, oversized silhouettes and the word super-casual written all over it, it grew into a lovely collection of modern 70s, beautiful colors and adorkable dresses. It was flower power, it was suede, it was mustard yellow and it was ruffles. These elements were combined and created a modern look with perhaps a touch of Paris. This is where the exquisite nature and core of Chloé lays. When limits of wearable clothes, in a feminine boho approach, are explored. The yellow suede dress is magnificent. So is the pink dress of bows, the white crochet dress and the white and black dress with the statement collar.

The part that didn’t keep up was the urban minimalism, (even though I appreciate the effort for taking things further). But with another set of oversized black and white clothes, I’m just not one to go with it. Especially not since we know the capacity and world of pretty that Chloé can present. It’s nothing wrong with the looks in specific (perhaps the first one gives some cringe-worthy 2006 vibes though), but other than that, the looks are alright, but they’re boring in contrast to the latter half of the collection.


Chloé did present another, lovely, wearable collection that leaves one feeling all in love with the modern 70s. The dresses are definitely bloggers material and overall the sweet vibe in the collection is welcoming. We’re not ones to define Chloé to live on the feminine boho design through the years, but the simplified fashion (as in urban minimalism) won’t take the fashion house higher. After this collection, we just want more of the feminine boho look. IT IS adorkable.

Folks, what are your thoughts on the collection? Join us in the comments below!

72 thoughts on “Review of Chloé Spring 2017 Collection

  1. Hey there, Hope you are having a great time in London (so jealous.. ? I am not the biggest fan of the Chloe line normally, but I am loving the colour palette of this collection!

    Have a great Friday!
    ♥ Josune @ Your Beauty Script

  2. No joke- I haven’t seen the collection yet on Vogue and your review is the first I’m reading! I love it! You’re like my new WWD. 🙂

    I’ve been so overwhelmed with playing catchup I haven’t seen half of the shows at PFW! I’m glad you’re staying on top of it!

    That said, I see no wrong with Chloe ever. The bohemia vibe that exudes from the brand is so freeing and perfect. I would love to own more Chloe pieces in my closet!

    Style Tomes ||ST on IG

  3. I do like the white shirt dress, the mustard and the floral dress in the second image in the 1st slide. That look was super pretty! I get what you mean though about that 2006 reference – I hope we never go back in that direction.


    Violet Roots || Instagram || Twitter

  4. Ah I so wanted this post! I am a huge fan for Chloe that I can barely have an objective opinion! I love almost everything from this collection, however I agree with you that half pieces are tad boring when compared to the other ones like florals etc! If I had to choose one brand to cooperate with the would be Chloé! Their stores are my happy place! Thanks so much for sharing! I hope you are doing great and wish you a lovely time in London!

  5. I would agree that because we’re all aware of just how blissfully pretty Chloé can be, anything that is lower than the bar they’ve raised can be a bit disappointing. Having said that, there’s undoubtedly a lot to love about their latest collection – particularly the more feminine deisgns!

  6. Ooooooh, this collection was perfection. This is going to influence Coachella fashion so much this coming year. I can’t wait to wear pieces influenced by this collection!

  7. Those solid suedes are were my favorite from the show. If I lived somewhere it was cold enough, I’d love to able to go for an all suede style, but then again…my luck it would totally rain on it! 🙁 haha I really enjoyed reading your recap and thoughts on the collection as a whole!

  8. I hope you enjoy every moment in London, beautiful! I love this review. I think the black and white pieces were lovely, but the more vibrant ’70s inspired, I feel, truly reflected the brand with a nice fresh feel. Thanks so much for sharing, beauty, and enjoy that tea 😉



  9. Definitely agree with you on the black/white looks. There is something about them that just doesn’t work within the collection and brand as a whole. Absolutely love some of the pieces though! The suede jumpsuit is so cute.


    Looks by Lau

  10. Chloe is actually one of my favourite fashion brands! I’m not hugely into designers like that, but I just can’t resist Chloe – that one and Elie Saab are the two of my favourites. Their clothes are just so feminine, carefree and effortless! I love the colours and the gorgeous prints. 🙂 Also, I hope that you have a lovely time on your holiday! Are you going to blog about it? x Have fun in London! x


  11. Chloe always captures my heart with their designs. I am loving the simple designs and how the famous ring from their purses can now be seen in their clothing also. No apologies needed for enjoying your time in London babe. Eat lots of pastries and drink lots of tea for us not with you!

    Can’t wait to hear all about your trip!

    xoxo Rina

  12. This is a well put review! I was honestly a bit bored with some of it, but I’m a bit bored with minimalism in general, so I guess that makes sense. There were some really great dresses regardless.

    I hope you enjoy London, and have a great week!

    Amber | y a c h t s m a a n

  13. Ooh London?! I hope you have a wonderful time! I’m with you on the urban minimalism looks here–they’re not my favorite. It does look like they had some pretty prints though!

  14. OOOoh it’s all sooo pretty! I also want more feminine boho pieces! Even though I doubt I will ever be able to afford any of these actual pieces, I can’t wait to see what inspired pieces there are by brands like Zara and H&M 😉

    Mili | Sharmtoaster

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