Milan Fashion Week February 2018

Better late than never is the excuse I’ll use for this article, as it should have been up a week ago. But here we are ey? I’ve tried to talk about the most notable, interesting and chic fashion trends of MFW February 2018. Frankly speaking though, it’s impossible to sum this week up in a fair way. It felt like it was all over the place and surely a fashion circus (like, flying bags, heads, neon colors and 80s maximalism). Well, shall we? Here’s a somewhat summary of Milan Fashion Week 2018:

MFW February 2018

Photo by Jordan Pulmano on Unsplash

Highlights from MFW February 2018

Crazy Runway Statements

MFW and the Italian brands are often pushing the fashion boundaries and exploring new ways to deliver their visions. This year was no exception, but perhaps the very peak of styling and including unexpected runway elements. Gucci, as I’m sure you’ve already seen, sent their models down the runway with heads (!) under the arm. Dolce & Gabbana sent down their it-bags with drones (another !) and Tod’s gave the models company on the runway in form of puppies. Say what you will about all of these (hope the puppies managed the stress of the runway!), but the Italians knows how to put on a fashion show, with an emphasis on show.

Colors, colors and more colors

Is this the moment? Is this where colors get their true spot in fashion? I hope so as MFW February 2018 included a lot of colors ranging from neons to primary shades to pale pastels and earthy tones. Some designers that worked this includes: Marni, Prada, Moschino,  Emporio Armani, Krizia, Emilio Pucci, Jil Sander, Missoni, Roberto Cavalli and Salvatore Ferragamo! I could include more names, but let’s keep it at that. The main point is that colors were included and given the spotlight which is necessary for fall fashion. A colorful vitamin injection done by clothes? I mean, that’s what we need more of! Prada went for the neon shades whilst Marni mixed and matched it all. You can choose whatever you prefer, but red, green and ultra violet are all specifically trendy shades this season!

Maximalism Fashion

To continue from above: is this the moment? Fair enough that MFW is on another level compared to NYFW and LFW (no offense), but it felt like the designers dared to reach for that extra touch this year? Embodying a modern maximalism (and of course some 80s’ maximalism). It was prints mixed, voluminous silhouettes, a lot of accessories, statement texts, different textures and a good amount of eclecticism. NYFW and LFW included a lot of this too, but MFW elevated by including several elements in one look or all in one collection. That’s maximalism fashion going for that “more is more” life. Perhaps not overly wearable, but a good dose of inspiration of how you yourself can reach for the fashion statements! Prada, Gucci, Dolce & Gabbana, Richard Quinn and Marni were some brands that went max!

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Trends From MFW 2018

The fashion world and the separate brands are connected indeed and this year’s fashion weeks shows exactly that. What partly trended in New York showed up in London and definitely made its presence known in Milan too. With that said, I tried to focus on trends I haven’t talked about before!

Sportswear influences

With the 80s and 90s being two influential decades at the moment and also decades where sports were in center – it’s only logical that sportswear is gaining in popularity too. The designers of MFW didn’t leave sportswear as it is though, but incorporated the elements in their usual design, giving looks of wearability with the sports twist. A lot of energetic colors, functional garments as well as details, but also some futurism and ski resort vibe. Does that make sense? Don’t know, but Sportmax, Marni and Prada all went for the sporty vibe in their collections!

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Waist Statement

The body part that was most frequently enhanced during MFW February 2018 was the waist. Whether done with a belt, draping or a high waist – it was all about creating that hourglass-silhouette. Marni, Versace and Etro went for the waist statement. If you ask me, I think this trend is the easiest to take after as you only need a belt or something highwaisted and tuck in your top!

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Camel Colors

Perhaps this trend is one I’ve picked out due to confirmation bias as I’m on the hunt for the perfect, timeless and classic camel coat. That’s probably why I search for the camel color as a trend when I’m doing my scanning. Well anyways, the camel color is pretty trendy next season. Perhaps also beige and sand shall be included, but the pale and warm shades are all in style. Alberta Ferretti, Salvatore Ferragamo and Jil Sander were some designers that worked the neutral shade. Sometimes going top to toe, other times matched with other earthy shades or some popping colors. Fact is that the camel color is timeless indeed, but a bit extra trendy this fall!

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Street Style MFW February 2018

As for the street style of Milan fashion week, there was a mix of trendy looks and classic outfits. Adore all the energizing colors and also the floral prints. Chic to go for the distinct color contrasts too. Something that’s definitely trendy and a fun way to explore fashion!

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Thoughts on MFW February 2018

I’m generally a huge fan of MFW as many of my favorite designers are presenting in Milan, which makes sense right? I do have to say that MFW really delivered this season too and brought fun, crazy and weird fashion moments: for better or worse. I thought it was a nice mix of romantic fashion and a more gothic tone, I enjoyed all the colors shown. I also like where fashion is heading at the moment with the “more is more” style and that if something, should the 80s be thanked for.  Moschino, D&G and Prada are always interesting to watch as they always show  something different compared to the rest. I think you’re in for a real treat scanning some runway shows here!


Folks! What are your thoughts on MFW February 2018? Did you have a collection you enjoyed in specific? Let’s chat in the comments!

Don’t miss previous articles from the fashion weeks February 2018!

Brock Collection Fall 2018 – New York Fashion Week Review

New York Fashion Week February 2018 Summary

Huishan Zhang Fall 2018 – London Fashion Week Review

London Fashion Week February 2018 Summary

Alberta Ferretti – Milan Fashion Week Review


The Fashion Folks

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  1. Such a great and amazing recap! I always love it how you look at things from different points of views. Yes, this Milan Fashion Week really killed it – I loved the over-the-top silhouettes and the maximalism approaches, which often showed up with sporty touches.
    Have a great day!!
    xx, Carmen –

    • The maximalism was so much fun to see! Loved all the different styles the designers embodied! Xx

  2. Wow you were right about the more is more–I saw some bold color combinations. Also, were those HEADS that models were carrying in one show? That’s….different. 🙂

    • Hope you had a lovely time!! Would love to visit Milan one day! Xx

  3. Hey Mia, hope you’re having an awesome week and THANKS again for all the feedback on my site, you know your opinion is always important 🙂

    And don’t worry if you’re posting it a week later, the content you share is always remarkable so it is enjoyable even if I read it a week later or whenever.

    I would say Milan is one for bright and dazzling accessories, or at least it is the general perception in the media. It used to be my favorite but right now my eyes are on the proposals of Paris and London 🙂

    I still spotting a lot of sporty vibes and the focus on the waist as you mentioned here, and it think it has a long way to go. I would say my favorite was Prada, it was an unexpected but interesting combination 😉

    All the best and I always enjoy reading your articles!

    • Ahhh thank you love for the kind words! That’s an interesting perspective. I think that MFW and PFW are most connected with the glamorous history of fashion, which is something I really value. Agreed that Prada really brought a good game this season! Xx

  4. Wow the runaways were definitely fun and colourful! Are those purses going down the runaway?? If so that’s insanity! hahah

  5. Haha, you’re not wrong about the crazy runway statements! I STILL can’t tell whether I love or hate the obvious cries for attention; I think they definitely contribute a lot to shows, but there’s no denying they detract from the collections themselves. You make some great points about how there was a focus on Maximalism, ahh.. I just always love your summaries (especially fashion weeks!). Have a lovely week babe… x

    • Hahah true though, the line is fine and a bit undefined. Thank you Gabrielle, that makes me happy to hear! Xx

  6. I thought the drones were so creative and an interesting way to highlight the bag itself. It was a great way to integrate fashion and technology.
    xo, Whitney and Blaire
    Peaches In A Pod

    • Yes! It felt really run and innovative. Love to see more of fashion and techonology being developed! Xx

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